Purple Toothpaste

Purple Toothpaste

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Why you'll love it


LucieSmile violet toothpaste is the fastest way to brighten your smile, without harsh treatment or sensitivity. Featuring color-correction technology, it neutralizes yellow tones and reveals a visibly whiter smile after just one use.

  • Instantly neutralizes yellow tones for a brighter smile
  • Gentle, enamel-safe formula with a fresh peppermint aroma
  • 100% vegan, cruelty-free and safe for everyday use

  • Visibly whitens teeth
  • Gentle on enamel
  • Long-lasting whitening effect
  • 100% vegan and cruelty-free
  • Neutralizes yellow spots
  • Recommended by dentists

How To Use

You can get instantly whiter teeth in just 2 miuntes.

1. Use once: Brush for 2 minutes for instantly brighter teeth.

2. Continue for 1-2 weeks, morning & evening: Don't stop when you see how white your teeth become after the first time - you won't believe how many shades you have left to go!

3. Maintenance: Use for important occasions: However, it does not replace your regular toothpaste.

Smile Results

We know you need convincing evidence. That's why we took real people from the streets of Sweden who have used "Purple Toothpaste". Our videos show their instant transformations. This isn't just a product – it's a revolution for your smile!

Safety & Usage

Gentle on Enamel: Designed to brighten teeth without damaging your enamel or dental work.

No Harsh Chemicals: Whitening through safe color-correction, not abrasive bleaching agents.

100% Vegan & Cruelty-Free: Ethical formula you can trust — no animal testing, no animal ingredients.

Compatible with Braces & Dental Work: Safe for braces, veneers, crowns, and fillings.

Daily Use Approved: Mild enough for everyday brushing without causing sensitivity or discomfort.

FAQs

Q: How does the Purple Toothpaste work?
Color-correction technology neutralizes yellow stains by applying a deep violet hue, making your teeth appear instantly whiter.

Q: Does the Purple Toothpaste replace my regular toothpaste?
No, it’s a whitening enhancer. Use it alongside your regular toothpaste to boost brightness without changing your daily routine.

Q: Is the Purple Toothpaste safe for sensitive teeth?
Yes! Our formula is enamel-safe and designed to be gentle enough for daily use without causing sensitivity.

Q: Can I use the Purple Toothpaste if I have braces, veneers, or crowns?
Absolutely. It’s safe for use with all dental work including braces, crowns, veneers, and fillings.

Q: How often should I use the Purple Toothpaste?
For best results, use it twice daily (morning and evening) for 1-2 weeks. After that, use as needed for maintenance and touch-ups.

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$40.00
$79.00 $40.00
Selected Variant Image
Purple Toothpaste
$40.00
$79.00 $40.00

Whiter, cleaner teeth in just 30 days!

  • Sofia's success

    "I've spent so much money on whitening kits and treatments at the dentist over the years. Honestly, nothing beats the instant radiance I got from LucieSmile purple toothpaste. It's become an indispensable part of my morning routine!"

  • Daniel's success

    "After trying every whitening product under the sun, I wasn't expecting much. But LucieSmile purple toothpaste surprised me - after just one week, my smile looked fresher and brighter, with no sensitivity. Finally, something that really works!"

  • Enna's success

    "I was so self-conscious about my smile because of years of tea stains. After just a few days of using LucieSmile purple toothpaste, I noticed that my teeth looked much whiter. It's amazing how something so simple can make such a big difference!"

A smarter way to brighten your teeth

LucieSmile - Dentifrice Violet® is the world's first fully functional whitening toothpaste, designed to whiten teeth.

Our Purple Toothpaste

Cheap alternatives

Professional whitening treatment

Instantly brightens teeth

No results

Painfully expensive

No peroxide or harsh chemicals

uses peroxide (causes sensitivity!)

Peroxide EXTREME (gum irritation)

Corrects the color of yellow spots

Covers only superficial stains

Deep whitening (enamel damage)

Safe for everyday use

Not recommended for frequent use

Invasive clinical visit lasting more than an hour

Real people. Real smiles. Real results.

What our customers say about us !

<h2>What our customers say about us !</h2>

Bought this on impulse after a Facebook ad. Was really skeptical but look at the picture! I'm really satisfied and I recommend it to everyone. First time writing a review too!

@Edmund Smith

<h2>What our customers say about us !</h2>

10/10

@Sara Miller

<h2>What our customers say about us !</h2>

Check the difference! The best teeth whitening product I have ever used in my life. Never thought you could get such a white shade!

@Emilia

<h2>What our customers say about us !</h2>

Fantastic product! It also does not make your teeth or gums sensitive!

@Louise Lindahl

<h2>What our customers say about us !</h2>

Skeptical at first, but it works! I drink a lot of coffee and want to maintain the white tint so I use it daily.

@Nora Eriksson

<h2>What our customers say about us !</h2>

Good product, make sure to use it more than once is my tip for the best result.

@Johanna Karlsson

<h2>What our customers say about us !</h2>

Okay, so having a Hollywood smile has always been my dream, and I had already planned on getting one when I'm older, but now after trying this it is no longer needed! Didn't know it was possible to get such a white tint with a teeth whitening product. Well done LucieSmile👏

@Elina Nilsson

<h2>What our customers say about us !</h2>

Oh my god, I love it! It works so well and your shade becomes lighter in just 2 minutes. I really recommend it and will probably make another purchase when the tube runs out.

@Louise Frantz

<h2>What our customers say about us !</h2>

With such products, there is always a risk that the ad is better than the product itself. But in this case, it actually works. My teeth became a shade lighter instantly. Love the product, already recommended to colleagues and family!

@Sabina Wilderman

<h2>What our customers say about us !</h2>

When I was looking for a teeth whitening product I found this one online. The reviews piqued my interest immediately and after one use I noticed a difference! So far, it's the best whitening product I've tried!

@Christine Lindqvist

<h2>What our customers say about us !</h2>

Works fantastically! Will definitely buy again.

@Elsa Stromberg

<h2>What our customers say about us !</h2>

Got my Hollywood smile for 249 kr haha, highly recommended!

@Elias

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Got questions ? We've got answers !

Why choose LucieSmile – Purple Toothpaste?

Our Purple Toothpaste uses innovative color-correcting technology to instantly neutralize yellow tones, revealing a visibly whiter smile after just one use — all without harsh chemicals or enamel damage.

Should I replace my normal toothpaste with LucieSmile Purple Toothpaste?

Purple Toothpaste is designed to complement your normal oral care routine. Simply use it after brushing with your regular toothpaste whenever you want an extra boost of brightness.

One use sounds too fast — does it really work?

Absolutely. Thanks to color-correcting pigments, you’ll notice an immediate improvement in brightness after the first use. Continued use over 1–2 weeks enhances and maintains the results.

Does Purple Toothpaste actually whiten my teeth?

Yes, it visually brightens your teeth by canceling out yellow tones. It doesn't chemically whiten like bleaching products but gives the appearance of a cleaner, whiter smile naturally and safely.

How long does the whitening effect last?

The visual brightening effect is instant but not permanent. For the best results, use it regularly (1–2 times daily) or before important occasions to keep your smile looking fresh and vibrant.